Crm Specialist (Fintech)

TL;DR

Crm Specialist (Fintech): Drive customer engagement by executing and optimizing CRM marketing campaigns across multiple channels with an accent on data-driven insights and creative development. Focus on campaign performance measurement, strategic recommendations, and collaboration with cross-functional teams in a regulated fintech environment.

Location: Hybrid model with 3 days in-office in London or Budapest and 2 days remote

Salary: £38,000–£52,000 gross

Company

hirify.global is a fintech product company focused on simplifying investing and growing wealth, operating independently within the IG Group.

What you will do

• Coordinate and deliver CRM campaigns across email, push notifications, app inbox, and in-app messages.
• Write conversion-focused copy and design email templates aligned with marketing calendar.
• Collaborate with design and content teams to optimize campaign performance and develop playbooks.
• Analyze campaign data and customer behavior to provide actionable insights and improve marketing channels.
• Maintain accurate tracking and attribution of CRM activities and develop performance dashboards with data team.

Requirements

• Location: Must be able to work in hybrid model with office presence in London or Budapest
• 2-4 years experience in email marketing campaigns with commercial outcomes.
• Strong CRM fundamentals and experience with platforms like Braze, Salesforce, Iterable, or Mailchimp.
• Excellent English communication skills.
• Experience in fintech or regulated consumer technology preferred.
• Ability to analyze large data sets and translate business objectives into measurable marketing activity.

Nice to have

• Interest in personal finance and investing.
• Degree in Business, Marketing, or equivalent experience.

Culture & Benefits

• Hybrid working culture with flexibility for personal circumstances.
• Competitive salary with bonus scheme linked to company and individual performance.
• 25 days holiday plus UK public holidays and additional days for tenure and birthday.
• Enhanced pension matching, private health insurance, group life insurance, and income protection.
• Learning and development funding for industry qualifications.
• Cycle to Work scheme and paid sick leave.

Hiring process

• Initial interview with Talent Partner.
• Hiring Manager interview focusing on skills and experience.
• Take-home task and presentation to demonstrate problem-solving.
• Executive interview assessing cultural fit and stakeholder alignment.