TL;DR

Performance Creative Strategist (Paid Social): Owning creative strategy as a performance growth lever, with a strong focus on Meta and paid social to drive measurable growth. Focus on building and managing creative testing frameworks, analyzing performance data, and scaling winning concepts systematically.

Location: Hybrid in Berlin, Germany. Requires German fluency (C1+) and a strong understanding of German customer behavior and cultural nuance.

Company

%hirify_global% is a leading digital healthcare company focused on long-term weight management and preventive health, operating multiple digital clinics like Juniper, Pilot, and Kin.

What you will do

Own creative strategy for paid social, with a focus on Meta, TikTok, and YouTube.
Translate customer insights and performance data into clear, execution-ready creative briefs.
Build and manage creative testing frameworks, message hierarchies, and iteration plans.
Analyze creative performance (CTR, CVR, CPA, ROAS) to generate new testable ideas.
Scale winning concepts into multiple angles, formats, and variations.
Brief, manage, and iterate with UGC creators, designers, and agencies.

Requirements

4–5+ years of experience in creative strategy, growth marketing, or performance creative with deep exposure to Meta / paid social.
Proven ability to write exceptional creative briefs that unlock winning ads.
German fluency (C1+), with a strong understanding of German customer behaviour and cultural nuance.
Fluent in performance marketing metrics and their impact across the funnel.
Comfortable working with UGC creators and performance-led content.
Experienced in systematic creative testing, building frameworks and structured experiments.

Nice to have

Experience in DTC, subscriptions, health-tech, or high-growth startups.

Culture & Benefits

Equity for everyone, allowing you to share in company success.
Annual learning budgets and three days of professional development leave.
25 days of annual leave, wellness allowance, and 3 weeks of work-from-anywhere per year.
Hybrid work in an energising office environment with regular social events.
Strong culture of work-life balance and flexible working hours.
Work with best-in-class doctors, specialists, and medical professionals from around the world.