Creative Strategist (Paid Social)

TL;DR

Creative Strategist (Paid Social): Owning creative strategy as a performance growth lever with an accent on Meta and paid social. Focus on turning audience insight and performance data into scalable, repeatable creative systems that drive measurable growth.

Location: Hybrid work focused on impact, energising office, and regular socials in Berlin, Germany.

Company

hirify.global is on a mission to make good health last a lifetime, supporting over 350k patients globally through digital healthcare clinics.

What you will do

• Translate customer insights, market trends, and performance data into clear, execution-ready creative briefs for paid social (Meta-first, with TikTok & YouTube in scope).
• Build and manage creative testing frameworks: message hierarchies, testing roadmaps, and iteration plans that continuously improve performance.
• Partner closely with performance marketers to analyse creative performance (CTR, CVR, CPA, ROAS, hook rate, hold rate) and turn insights into new testable ideas.
• Scale winning concepts into multiple angles, formats, and variations for systematic testing.
• Brief, manage, and iterate with UGC creators, designers, and agencies, ensuring output is optimised for performance — not just aesthetics.
• Balance strategy and execution, reviewing performance dashboards, briefing creators and designers, and refining hypotheses.

Requirements

• 4–5+ years of experience in creative strategy, growth marketing, or performance creative, with deep exposure to Meta / paid social.
• Proven ability to write exceptional creative briefs that designers and copywriters can execute against.
• German fluency (C1+), strong understanding of German customer behaviour and cultural nuance, with experience in creating or localising campaigns for German-speaking audiences.
• Fluent in performance marketing metrics: you understand how creative impacts CTR, CVR, CPA, and ROAS across the funnel.
• Comfortable working with UGC creators and performance-led content, from briefing and iteration to reviewing results.
• Experienced in systematic creative testing — building frameworks, message hierarchies, and structured experiments rather than one-off ideas.

Nice to have

• Bonus: experience in DTC, subscriptions, health-tech, or high-growth startups.

Culture & Benefits

• Equity for everyone means you share in our success.
• Access annual learning budgets and three days of professional development leave, peer shadowing, and global knowledge-sharing culture.
• Enjoy 28 days of annual leave, wellness allowance, and 3 weeks of work-from-anywhere per year.
• Enjoy hybrid work focused on impact, an energising office, and regular socials.
• Work with best-in-class doctors, specialists, pharmacists, and medical professionals from all over the world.
• Strong culture of work-life balance and supported by flexible working hours.