Head of Digital & Performance Creative (Media)

TL;DR

Head of Creative (Digital Marketing, AI): Leading a newly established team to transform hirify.global's digital presence, focusing on combining creative leadership with a deep understanding of martech, performance marketing, automation and AI. Focus on setting innovative standards for insight-led, high-performing content across all platforms and building a culture of experimentation.

Location: Hybrid in London, UK. Expectation to be in the office a minimum of 2 days per week.

Company

hirify.global is a leading branded television company for over 30 years, entertaining the nation with diverse programming and operating various streaming services, as part of BBC Studios.

What you will do

• Lead and grow a high-performing Digital & Performance Creative function, setting vision and standards for content across social, paid video, display, and CTV.
• Help define a modern content strategy that aligns emotional storytelling with digital platform execution and performance delivery.
• Define and execute a creative vision reflecting the latest digital trends, platform behavior, and audience insights.
• Set the standard for performance-driven creative to support growth and engagement on hirify.global Play and channel brands.
• Collaborate across marketing, media, data, and tech teams to translate strategic objectives into creative ideas.
• Embed best practice around AI, automation, martech, and new tooling to enhance creative agility and scale.

Requirements

• Proven experience building and leading multi-disciplinary digital creative teams, including setting direction and developing talent.
• Proven experience leading digital creative teams with a strong grasp of marketing content, ideally in entertainment or media.
• A track record of producing and directing standout creative that delivers measurable results.
• Deep understanding of digital content formats, social algorithms, and performance platforms (Reddit, Meta, TikTok, YouTube, Google).
• Familiarity with martech stacks, personalization platforms, DCO, and AI tools in a content production context.
• Experience working with media, data, and marketing teams to translate strategy into creative.

Culture & Benefits

• Hybrid work environment balancing home and office working, with a minimum of 2 days per week in the office.
• Opportunities to build relationships, foster collaboration, and creativity while maintaining work-life balance.
• Commitment to diversity and inclusion, ensuring equal opportunity and diverse voices.
• A culture of fairness and respect, championing difference to empower employees.
• Opportunity to shape team culture, processes, and priorities in a newly formed team.

Hiring process

• Stage 1: Recruiter Phone Screen.
• Stage 2: 1st Stage Video Interview.
• Stage 3: 2nd Stage In Person Interview.
• Stage 4: Offer.