Paid Media Consultant (MENA)

TL;DR

Paid Media Consultant (MENA): Advising on and optimizing Paid Media best practices for the Middle East & North Africa (MENA) market with an accent on Paid Search and Paid Social strategies and execution. Focus on providing local market expertise, defining optimization strategies, and conducting keyword research across multiple platforms.

Location: Remote (MENA region, specifically Egypt or Morocco)

Company

Adapt, a hirify.global company, is an international digital performance marketing agency focused on driving success of digital content across various platforms and markets.

What you will do

• Advise on Paid Search and Paid Social best practices for the MENA market.
• Provide insights, benchmarks, and recommendations to the Paid Media team.
• Define optimization strategies in collaboration with the internal Paid Media team.
• Conduct keyword research and build campaigns across multiple paid media platforms.
• Attend client calls and team meetings as appropriate.
• Help define success metrics for campaigns.

Requirements

• 3-4 years of experience using Google Ads, Microsoft Ads, Meta, and LinkedIn Ads.
• Strong experience in MENA Advertising Platforms.
• Experience working with B2B accounts.
• Demonstrable experience in planning, implementing, and optimizing paid media campaigns.
• Strong written, verbal, and presentation skills.
• Native level of Modern Standard Arabic and strong understanding of the culture in the MENA market.

Nice to have

• Proficiency in Microsoft Excel.

Culture & Benefits

• Collaborative and inclusive environment that celebrates diversity.
• Opportunity to develop abilities and gain exposure to a wide range of clients from startups to global enterprises.
• Dynamic and diverse challenges fostering creativity and innovation.
• Flexibility for work-life balance.
• Focus on curiosity and continuous learning about industry developments.