Senior Performance Executive

TL;DR

Senior Performance Executive (Media): Driving client success by executing and optimizing performance media campaigns across search, social, and display channels with an accent on data analysis, keyword optimization, and budget management. Focus on analyzing user engagement metrics, generating actionable insights, and overseeing financial reconciliation to improve campaign efficiency and ROI.

Cairo, Egypt (hybrid, teams in office around four days a week)

Company

hirify.global is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale via WPP Open platform.

What you will do

• Execute and optimize performance media campaigns across search, social, and display to achieve client goals.
• Conduct Search Query Report analysis, implement negative keywords, and optimize bidding strategies.
• Develop weekly performance reports with key metrics and actionable recommendations.
• Analyze campaign results, user engagement, and audience behavior to inform targeting and creative improvements.
• Oversee finance reconciliation, verify spend, and manage budgets accurately.

Requirements

• Bachelor's degree preferred, ideally in STEM.
• Minimum 2 years in digital media, paid advertising, or media buying.
• Proven track record managing paid search and social campaigns.
• Exceptional analytical skills to translate data into insights.
• Excellent communication, collaboration, creative mindset, and organized approach.

Nice to have

• Agency experience.

Culture & Benefits

• Hybrid work with four days in office to foster creativity and collaboration.
• Competitive medical, dental, vision insurance, group retirement plans, and significant paid time off.
• Access to global WPP networks, employee resource groups, in-office events, and mental health awareness days.
• Preferential partner discounts and opportunities for growth and learning in marketing/advertising.
• Commitment to equal opportunity, respect, and career progression for all.