Paid Media Specialist (Mobile App User Acquisition) (AI)

TL;DR

Paid Media Specialist (Mobile App User Acquisition) (AI): Managing end-to-end user acquisition campaigns for an AI-powered fitness app targeting the US market with an accent on app install optimization and subscription conversion. Focus on scaling performance across Meta, TikTok, Google, and Apple Search Ads while optimizing CPI and CAC metrics.

Location: Remote (Minimum 50% overlap with Central Standard Time / Austin, TX business hours required)

Company

hirify.global is a global staffing and outsourcing provider supporting a fast-growing AI-powered fitness app.

What you will do

• Manage end-to-end campaign execution across Meta (Advantage+), TikTok, Google UAC, and Apple Search Ads.
• Develop and execute structured A/B and multivariate tests for static images, UGC video, and carousels.
• Build and refine persona-based targeting strategies based on demographics and behavioral profiles.
• Monitor daily performance and spend pacing to optimize CPI and downstream subscription conversion.
• Collaborate with Mobile Measurement Partners (MMPs) to ensure clean attribution and event tracking.
• Deliver weekly performance reports covering spend, installs, CVR, and CAC across all platforms.

Requirements

• 2-3 years of hands-on experience specifically running mobile app user acquisition campaigns.
• Deep knowledge of Meta App Campaigns, including Advantage+ and app event optimization.
• Proven experience with TikTok for Business app install campaigns and Spark Ads.
• Working knowledge of Google App Campaigns (UAC) and Apple Search Ads.
• Experience with MMPs such as AppsFlyer, Adjust, or Branch.
• Availability: Must overlap at least 50% of working hours with 9am-5pm CST (Austin, TX).

Nice to have

• Experience with RevenueCat or similar subscription analytics platforms.
• Background in health, fitness, or wellness consumer app categories.
• Familiarity with ManyChat or messaging automation for paid traffic funnels.
• Knowledge of Google Tag Manager for mobile or Firebase event configuration.
• Experience briefing and evaluating UGC creative for performance ads.

Culture & Benefits

• Flexible part-time schedule (20-34 hours per week).
• Opportunity to work with a lean, self-directed team.
• Direct communication via Slack with a same-day response window during CST hours.
• Regular strategic check-ins with leadership to align on test priorities and performance.