Senior Product Manager (PLG SaaS)

TL;DR

Senior Product Manager (PLG SaaS): Own and scale Product-Led Growth motion for micro customers, turning self-serve into a full revenue engine from acquisition and activation to expansion and retention with an accent on post-signup journeys, 'when to human' rules, and intuitive UX flows. Focus on mapping and optimizing funnels, running fast experiments with a dedicated squad, and maximizing NRR through data-driven decisions and cross-functional collaboration.

Barcelona/Prague or Remote in Europe

Company

AI-powered business communication platform helping 4,000+ sales and support teams worldwide, backed by $28M Series B, serving clients from scale-ups like Deel to enterprises like Nokia.

What you will do

• Take end-to-end ownership of self-serve/PLG funnel for micro customers: acquisition, signup, onboarding, activation, paywall, expansion, retention.
• Map and refine post-signup journey to reduce time-to-first-value with sharp UX, smart defaults, and in-product guidance.
• Define 'when to human' rules using behavioral signals to route users to Sales/CS where ROI is highest.
• Lead dedicated PLG squad of 2-3 engineers, maintain prioritized roadmap of experiments, ensure robust analytics for KPIs like NRR and funnel drop-offs.
• Collaborate with Marketing, Sales, CS, RevOps to integrate PLG as company-wide revenue engine and inform pricing/messaging.

Requirements

• Commercial PM with proven PLG wins in B2B SaaS (e.g., improved trial-to-paid, NRR, activation speed).
• Strong UX instincts for onboarding/activation, comfortable designing flows, paywalls, upgrade nudges.
• Data- and experiment-driven: fluent in funnels, cohorts, A/B tests, product analytics, event tracking.
• Strategic yet hands-on, bias to action, thrive in high-ownership cross-functional environments.
• Ability to define PLG strategy/roadmap and lead small engineering team.

Culture & Benefits

• Unlimited Paid Time Off (with guidelines), flexible working hours, Recharge Fridays quarterly.
• 1-1 coaching, Leaders Academy, learning budget, fitness allowance, volunteering days.
• MacBook provided, referral bonuses, virtual/physical team buildings, company merchandise.

Hiring process

• Intro call with Talent Acquisition Partner.
• Role deep dive with CPTO.
• Case study presentation with CPTO and CEO.
• Meeting with GTM leaders, then offer.