Senior Growth Product Manager (B2C)

TL;DR

Senior Growth Product Manager (B2C): Driving top-of-funnel growth by optimizing web funnel stages to increase user registrations and payments with an accent on conversion rate and lifetime value. Focus on data-driven strategies, running robust A/B testing roadmaps, and collaborating cross-functionally to execute optimization strategies.

Location: Remote (Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET)

Company

hirify.global is a tech company creating and operating innovative consumer products across health, education, and entertainment industries.

What you will do

• Define and implement hypotheses to improve conversion rates and lifetime value within web funnels.
• Propose data-driven strategies for customer acquisition efficiency and CPA improvement.
• Run a robust testing roadmap to drive continuous web funnel improvement and meet KPIs.
• Collaborate with designers, developers, and stakeholders to execute optimization strategies.
• Assist the Engineering team in leading agile software development ceremonies.
• Take full responsibility for the entire growth process, from hypothesis to evaluation.
• Work with the User Acquisition (UA) team to optimize the full user flow.
• Understand user pain points to determine effective product selling strategies.

Requirements

• Proven experience with web funnel optimization in a B2C environment.
• 4+ years of growth product management experience, specializing in B2C subscription models.
• Ability to define, run, and analyze A/B tests for web-based funnels.
• Experience leading growth initiatives focused on improving CR, LTV, and other performance metrics.
• Strong collaboration skills with cross-functional teams (designers, developers, data science).
• Ability to manage multiple growth initiatives and meet strict quarterly KPIs.
• Strong problem-solving skills with a user-first mindset.
• Experience building and executing strategic roadmaps for growth testing.
• Must be located within approximately ± 4 hours of CET for optimal collaboration.

Nice to have

• Familiarity with leading agile software development ceremonies.

Culture & Benefits

• Remote work environment with freedom to work from anywhere.
• Unlimited paid time off (PTO) and paid national holidays.
• Company-provided MacBook.
• Flexible Independent Contractor Agreement offering autonomy and tax advantages.
• Opportunity for personal and professional growth in a fast-growing team.

Hiring process

• Application review (3-5 days).
• Recruiter Screening (40 minutes).
• Final Interview (60 minutes).