Performance Marketing Analyst

TL;DR

Performance Marketing Analyst: Assessing industry trends and marketing performance to inform investment decisions and optimize traffic acquisition with an accent on data-driven analysis, financial modeling, and cross-functional collaboration. Focus on building and managing paid performance campaigns for new consumer products, synthesizing insights, and supporting strategic decision-making through advanced reporting.

Location: Hybrid model (must be based in the US, near Boston)

Salary: $76,000 — $95,000 USD

Company

hirify.global is a leading, profitable automotive marketplace dedicated to providing trust and transparency throughout the car shopping and financing journey.

What you will do

• Own traffic forecasting and financial modeling for new consumer products to inform monthly marketing budgets.
• Build, manage, and optimize paid performance campaigns across multiple platforms.
• Measure existing initiative performance and identify growth opportunities using data-driven analysis.
• Develop quantitative reports covering spend efficiency, user lifetime value, and return on investment.
• Synthesize analytical findings into actionable recommendations for senior leadership and cross-functional stakeholders.
• Conduct deep-dive investigations into data anomalies and inconsistent trends.

Requirements

• 2+ years of professional experience in strategy consulting, finance, or marketing/product analytics.
• Familiarity with Google AdWords and Facebook Business Manager.
• Strong analytical background with a degree in math, statistics, or economics preferred.
• Proficiency in Microsoft Office suite.
• Experience with SQL and business intelligence tools like Looker or Tableau is strongly preferred.
• Must have work authorization in the United States.

Culture & Benefits

• Comprehensive Total Rewards Package including equity for all employees.
• Flexible hybrid work model supporting work-life balance.
• Robust time-off policies and career development programs.
• Thoughtful perks including daily free lunch, car discounts, and wellness apps.
• Inclusive, people-first culture valuing diverse perspectives and kindness.