Performance Marketing Analyst

TL;DR

Performance Marketing Analyst (Fintech): Driving multimillion-dollar traffic acquisition campaigns for new automotive financing products with an accent on data-driven investment strategy and financial forecasting. Focus on optimizing marketing spend efficiency, conducting deep-dive analytical investigations, and collaborating with cross-functional product and engineering teams to accelerate program growth.

Location: Hybrid role based in the United States

Salary: $76,000–$95,000 USD

Company

A leading automotive marketplace helping millions of consumers navigate the car buying, financing, and selling journey through data-driven innovation.

What you will do

• Own traffic forecasting and financial modeling for new consumer products to determine monthly budget allocation.
• Build, manage, and optimize paid performance campaigns across digital marketing platforms.
• Measure performance of existing initiatives to identify growth opportunities and marketing spend efficiency.
• Conduct deep-dive analytical investigations and develop ad hoc reports to support strategic decision-making.
• Synthesize complex data trends into actionable insights and recommendations for senior leadership.

Requirements

• 2+ years of professional experience in strategy consulting, finance, or marketing/product analytics.
• Proven ability to manage and measure campaigns in Google AdWords and Facebook Business Manager.
• Strong quantitative analysis skills with the ability to translate inputs into strategic direction.
• Expertise in Microsoft Office suite required.
• Must have legal authorization to work in the United States.

Nice to have

• Experience with SQL and business intelligence tools such as Looker or Tableau.
• Bachelor’s degree in an analytical or social science major like math, statistics, or economics.

Culture & Benefits

• Flexible hybrid work model designed to promote work-life balance.
• Comprehensive compensation package including equity (RSUs) for all employees.
• Best-in-class benefits, career development programs, and employee resource groups.
• Thoughtful perks including daily free lunch, car discounts, and wellness app subscriptions.
• Inclusive, people-first culture valuing diverse perspectives and kindness.