Product Growth Lead, E-Commerce & Consumer Insights (Starlink)

TL;DR

Product Growth Lead (E-Commerce): Owning projects to improve the Starlink.com end-to-end conversion funnel, from landing pages through checkout and activation, with an accent on measurable conversion improvements through experimentation, customer insights, and data-driven decision making. Focus on building and leading an experimentation roadmap, improving customer flows, developing pre-purchase customer education content, improving e-commerce conversion, and running consumer insight projects.

Location: Bastrop, TX

Company

hirify.global is developing technologies to enable human life on Mars through projects like Starlink, which provides low-latency broadband internet worldwide.

What you will do

• Own Starlink.com conversion and funnel performance KPIs, driving measurable improvements in acquisition and checkout flows.
• Conduct ongoing customer research (surveys, focus groups, analytics) to uncover insights into target audiences.
• Lead SEO efforts through keyword research, site optimization, and trend analysis.
• Develop and execute strategic programs to maximize global sales in partnership with marketing.
• Lead communication & content A/B testing and experimentation roadmap.
• Partner with design and engineering to optimize website and checkout experiences.
• Develop and manage data views/dashboards using SQL and related tools.

Requirements

• Bachelor's degree.
• 1+ years of cumulative work/internship experience in management consulting, growth strategy, go-to-market planning, or business operations.
• Strong communication (verbal & written) and analytical skills.
• To conform to U.S. Government export regulations, applicant must be a U.S. citizen or national, U.S. lawful permanent resident (aka green card holder), Refugee under 8 U.S.C. § 1157, or Asylee under 8 U.S.C. § 1158, or be eligible to obtain the required authorizations.
• Must be available to work extended hours and weekends as needed.
• Willingness to travel to customer sites, other hirify.global locations, and events as needed.

Nice to have

• 3+ years of experience in consumer research/insights, product management, growth, product strategy, marketing, or e-commerce optimization.
• Experience with Excel.
• Hands-on SEO experience (e.g., Google Search Console, SEMrush/Ahrefs) and e-commerce conversion optimization (e.g., A/B testing with Optimizely/Google Optimize).
• Strong SQL experience & building dashboards for e-commerce funnels; Python experience a plus.
• 1+ years in early and growth stage startups working with lean teams.