Customer Lifecycle & Retention Marketing Manager

TL;DR

Customer Lifecycle & Retention Marketing Manager (AI): Driving engagement and retention for innovative subscription products, specifically ScienceDirect AI, focusing on customer journey marketing touchpoints. Focus on creating personalized, insight-led lifecycle campaigns and maximizing user engagement, renewals, and minimizing cancellations.

Location: London, Amsterdam, New York, NY.

Salary: $73,400 - $122,300 (if performed in New York City); U.S. National Pay Range: $63,800 - $106,400.

Company

hirify.global is a global leader in information and analytics, helping researchers and healthcare professionals advance science and improve health outcomes for the benefit of society.

What you will do

• Develop and manage lifecycle marketing programs supporting subscribers from onboarding to renewal.
• Create and optimize automated messaging flows using platforms like Braze and Pendo.
• Implement strategies to boost user engagement, encourage renewals, and minimize cancellations.
• Collaborate with acquisition teams on campaigns to re-engage inactive users and support upsell and cross-sell initiatives.
• Use data and analytics to monitor performance and identify opportunities for improvement.
• Ensure communications reflect brand standards, responsible communication practices, and data privacy requirements.

Requirements

• Experience in customer lifecycle, retention, or CRM marketing, especially with SaaS or subscription products.
• Proficient with Braze or similar marketing automation platforms.
• Familiarity with Pendo or other in-product messaging tools.
• Understanding of customer segmentation, journey mapping, and personalized marketing approaches.
• Ability to design, execute, and measure campaigns that increase engagement and retention.
• Comfortable using analytics tools such as Adobe Analytics or Tableau to inform decisions.

Culture & Benefits

• Promote a healthy work/life balance.
• Offer generous holiday allowance with the option to buy additional days.
• Provide health screening, eye care vouchers, and private medical benefits.
• Offer access to a competitive contributory pension scheme and a Save As You Earn share option scheme.
• Provide access to extensive learning and development resources.
• Offer access to employee discounts scheme via Perks at Work.