Customer Lifecycle & Retention Marketing Manager

TL;DR

Customer Lifecycle & Retention Marketing Manager: Driving engagement and retention for innovative subscription products, starting with ScienceDirect AI, by shaping and executing customer journey marketing touchpoints. Focus on developing and optimizing automated messaging flows using platforms like Braze and Pendo, and implementing strategies to boost user engagement and minimize cancellations.

Location: London, Amsterdam, or New York, NY

Salary: $73,400–$122,300 (New York City); $63,800–$106,400 (U.S. National)

Company

hirify.global is a global leader in information and analytics, helping researchers and healthcare professionals advance science and improve health outcomes for the benefit of society.

What you will do

• Develop and manage lifecycle marketing programs that support subscribers from onboarding to renewal.
• Create and optimize automated messaging flows using platforms like Braze and Pendo.
• Implement strategies to boost user engagement, encourage renewals, and minimize cancellations.
• Collaborate with acquisition, product, content, ecommerce, and analytics teams.
• Use data and analytics (Adobe Analytics, Tableau) to monitor performance and optimize campaigns.
• Ensure all communications reflect brand standards, responsible practices, and data privacy requirements.

Requirements

• Experience in customer lifecycle, retention, or CRM marketing, especially with SaaS or subscription products.
• Proficient with Braze or similar marketing automation platforms.
• Understanding of customer segmentation, journey mapping, and personalized marketing approaches.
• Ability to design, execute, and measure campaigns that increase engagement and retention.
• Comfortable using analytics tools such as Adobe Analytics or Tableau.
• Strong written communication skills, able to make complex information clear and engaging.
• Interest in supporting the academic research community and understanding user needs.

Nice to have

• Familiarity with Pendo or other in-product messaging tools.

Culture & Benefits

• Promotes a healthy work/life balance with numerous wellbeing initiatives.
• Generous holiday allowance with the option to buy additional days.
• Health screening, eye care vouchers, private medical benefits, and wellbeing programs.
• Access to a competitive contributory pension scheme and Save As You Earn share option scheme.
• Access to extensive learning and development resources.
• Access to employee resource groups and employee discounts scheme via Perks at Work.
• US-specific benefits include 401(k) with match, Employee Share Purchase Plan, and comprehensive medical, dental, and vision benefits for full- and part-time employees working 20+ hours per week.