Customer Marketing Manager (Marketing)

TL;DR

Customer Marketing Manager (Marketing): Leading and scaling customer lifecycle and retention marketing efforts across EMEA, focusing on turning customer and product insights into targeted programs that drive business impact across adoption, usage, engagement, retention, cross-sell, and upsell. Focus on defining and executing customer marketing strategy, driving high-intent lead generation, and leveraging data for personalized campaigns.

Location: This role is based in Dublin/London

Salary: 67,200.00–92,400.00 GBP Annual

Company

hirify.global is looking for a strategic and insight-driven Customer Marketing Manager to lead and scale customer lifecycle and retention marketing efforts across the EMEA region.

What you will do

• Define and execute customer marketing strategy aligned with regional retention, expansion, and growth goals.
• Partner with Sales/CS on segment/account-based plays for upsell and cross-sell.
• Build and leverage lifecycle automations, using AI to increase volume and quality.
• Develop and execute personalized marketing campaigns to enhance customer lifetime value.
• Optimize various channels, including ABM, to drive customer onboarding, retention, and expansion.
• Refine customer journey mapping, scoring models, and data triggers for personalized campaigns.

Requirements

• 7+ years in B2B marketing, with a proven track record in customer lifecycle marketing, retention, and demand generation.
• Bachelor’s degree preferred or equivalent work experience.
• Ability to work independently and take ownership of priorities.
• Proven ability to navigate a matrix organization and build strong cross-functional relationships.
• Proven success creating and executing integrated marketing campaigns using tactics that include web, direct mail, webinars, digital advertising, PPC, content, media, and social media.
• Familiarity with Salesforce, marketing automation tools (Marketo), engagement tools (Demandbase or 6Sense), tracking and analytics tools (Tableau, Google Analytics, Adobe Analytics), and project management tools (Workfront).

Culture & Benefits

• Procore is committed to offering competitive, fair, and commensurate compensation.
• This role may also be eligible for Equity Compensation.