Product Marketing Manager (Consumer Electronics)

TL;DR

Product Marketing Manager (Consumer Electronics): Own product positioning, messaging, and go-to-market strategies for EV charging and home energy products with an accent on storytelling, consumer education, and brand elevation. Focus on developing compelling content campaigns, conducting market research, and collaborating cross-functionally to drive product perception and engagement.

Location: Hybrid in London, United Kingdom

Company

hirify.global is a fast-growing UK EV charging and home-energy technology company focused on premium consumer electronics and smart energy solutions.

What you will do

• Define product positioning and consumer messaging to establish a premium brand voice.
• Lead go-to-market strategy and execution for new product launches and features.
• Build and execute product-led content campaigns across multiple channels.
• Conduct market, competitor, and consumer insight research to inform strategy.
• Collaborate closely with Product, Design, and Engineering teams to translate technical details into clear messaging.
• Drive brand perception and ensure consistent, consumer-centric communication.

Requirements

• Location: Hybrid role based in London, United Kingdom
• 4–7 years experience in product marketing within consumer electronics, smart home tech, IoT, EV/energy, or hardware.
• Proven ability to create content-rich go-to-market campaigns with strong storytelling.
• Strong writing skills to simplify complex technology into benefit-led narratives.
• Experience in competitor analysis, market research, and cross-functional collaboration.
• Highly organized with ability to manage multiple launches and content streams.

Nice to have

• Passion for clean energy, electrification, and consumer technology.

Culture & Benefits

• Opportunity to shape product story and public perception of a leading EV charging brand.
• Lead creative content initiatives with major consumer impact.
• Work with an innovative, mission-driven team focused on home energy technology.
• Competitive compensation and hybrid work flexibility.
• Rapid career growth opportunities.