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Marketing Manager PWS UK (Consumer Electronics)
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Описание вакансии
Текст:
TL;DR
Marketing Manager PWS UK (Consumer Electronics): Developing and executing consumer marketing campaigns and go-to-market programs for Logitech products in the UK with an accent on brand building, category management, retail visibility, and integrated omnichannel marketing. Focus on translating global strategies into local plans, leading new product launches, managing retailer and agency budgets, and using market insights and performance metrics to drive commercial results.
Location: London, United Kingdom
Company
A global consumer electronics company developing products and marketing programs that support collaboration, productivity, and play.
What you will do
- Translate global strategies into local UK marketing plans, update them quarterly, and communicate them to regional marketing, sales, and finance teams.
- Develop and execute consumer marketing campaigns across social, web, PR, partnerships, retail, and channel marketing.
- Lead new product launches, including planning, forecasting, budgeting, and marketing execution.
- Collaborate with key account managers, sales leaders, retailers, and etailers on category goals, promotional planning, demand planning, and joint business plans.
- Manage retailer and etailer marketing development funds, agency operating budgets, creative agencies, and PR agencies.
- Use consumer insights, GFK data, campaign performance, market share, revenue, and margin metrics to guide strategy and report country performance.
Requirements
- 7+ years of marketing experience in technology, consumer electronics, or consumer goods.
- Experience developing marketing programs for large global brands from inception through execution.
- Experience managing marketing across the full product lifecycle, from conception through end of life.
- Category management experience, including retail and etailer marketing.
- BA/BS degree and experience managing external agencies.
- Strong communication, collaboration, organizational, quantitative, and leadership skills.
Culture & Benefits
- Collaborative, inclusive, and diverse marketing environment.
- Flexible working environments and comprehensive benefits packages that vary by location.
- Support for physical, financial, emotional, intellectual, and social wellbeing.
- Company culture built around collaboration, openness, creativity, and ownership.
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