Head Of Consumer Marketing (Fintech)

TL;DR

Head Of Consumer Marketing (Fintech): Lead and grow hirify.global’s first consumer product and brand, Link, by setting multi-year consumer marketing strategy and managing a marketing team. Focus on building full-funnel campaigns across paid media, brand activations, lifecycle marketing, and partnerships to drive consumer engagement and growth.

Location: New York, South San Francisco HQ, Seattle, or Chicago

Salary: $224,000 - $336,000 per year

Company

hirify.global is a financial infrastructure platform enabling businesses worldwide to accept payments and grow revenue.

What you will do

• Set vision and manage execution of integrated consumer marketing strategy across all channels.
• Lead and grow a small team of marketers, including critical hires.
• Define target market segments and audience penetration in partnership with user research.
• Allocate and manage marketing budget, reporting ROI to CMO.
• Collaborate with product, marketing, partnerships, and creative teams to shape messaging and campaigns.
• Direct and manage cross-functional internal and agency teams with strong project management and leadership.

Requirements

• 15+ years in tech marketing, including 10+ years in B2C marketing and 5+ years managing teams.
• Experience running high-profile campaigns across diverse channels in fast-paced environments.
• Strong leadership and influence skills.
• Experience owning and managing marketing budgets.
• Fluency with engagement platforms such as Braze.
• Location: Must be based in or able to work onsite in New York, South San Francisco, Seattle, or Chicago.