Lead - Customer Marketing (SaaS)

TL;DR

Lead - Customer Marketing (SaaS): Driving programs that help customers realize value faster, adopt deeply, and renew confidently with an accent on lifecycle marketing programs that reduce churn and foster customer advocacy. Focus on designing and automating customer journeys, leveraging AI for insights, and collaborating cross-functionally to enhance customer experiences.

Company

hirify.global builds uncomplicated service software that delivers exceptional customer and employee experiences.

What you will do

• Design and execute structured onboarding programs to accelerate customer activation.
• Develop renewal readiness campaigns to reinforce customer value.
• Operationalize the customer lifecycle with personalized communications.
• Leverage AI to detect adoption gaps and automate lifecycle touchpoints.
• Run A/B tests to continuously improve lifecycle performance.

Requirements

• 7–10 years of experience in customer marketing or customer success roles (preferably SaaS).
• Proven ability to manage automated adoption and renewal programs.
• Deep understanding of B2B SaaS customer lifecycles.
• Experience with marketing automation tools.
• Strong analytical skills and storytelling abilities.