Senior Lifecycle Marketing Manager

TL;DR

Senior Lifecycle Marketing Manager (Marketing): Lead retention and winback campaigns across multiple channels including email, SMS, push notifications, and direct mail with an accent on data-driven personalization and patient engagement. Focus on designing loyalty programs, optimizing campaign performance, and collaborating cross-functionally to improve customer journeys.

Location: Hybrid role based in London, United Kingdom

Company

hirify.global is a health technology company building a platform integrating diagnostics, medication, supplements, digital programs, and doctor consultations to empower people to take control of their health.

What you will do

• Develop, execute, and optimize retention and winback campaigns across lifecycle channels.
• Lead test-and-learn initiatives to validate new strategies and creative approaches.
• Design and evolve loyalty and engagement programs to increase customer lifetime value.
• Partner with Data and Analytics to measure and act on campaign performance and ROI.
• Use segmentation and behavioral insights to deliver personalized patient experiences at scale.
• Collaborate cross-functionally to improve the end-to-end customer journey and ensure consistent messaging.

Requirements

• Location: Hybrid role based in London, UK
• Proven experience in CRM, lifecycle, or retention marketing roles.
• Strong analytical mindset with ability to translate data into actionable insights.
• Technical fluency in CRM platforms such as Customer.io, Braze, Klaviyo.
• Excellent project management and stakeholder engagement skills.
• Proactive, results-driven mindset with passion for improving patient outcomes.

Nice to have

• Experience in regulated industries like healthcare, pharma, or fintech.
• Working knowledge of SQL, Google BigQuery, or similar analytics tools.
• Experience in high-growth, fast-paced environments.
• Bachelor’s or advanced degree in Marketing, Business, or related field.

Culture & Benefits

• Share options and generous holiday allowance increasing with tenure.
• Health insurance and enhanced parental leave benefits.
• Flexible working options including dog-friendly office in Farringdon.
• Personal training and development budget.
• Employee assistance program and wellness memberships.
• Cycle to work scheme and season ticket loan.