Senior CRM Manager (m/f/d) - Focus Retention

TL;DR

Senior CRM Manager (Retention): Drive retention strategies bridging Product and Marketing for an EdTech hybrid learning platform with an accent on reactivation, repurchase KPIs, and automated user flows. Focus on crafting AI-assisted copy and visuals, rigorous A/B testing across triggers and incentives, and integrating product features into personalized communications.

Remote from anywhere in Germany or the UK, ideally within reach of Munich, Berlin, and London hubs. Regular in-person events.

55,000 - 73,000 € per year

Company

Europe’s innovative EdTech merging digital worlds with haptic play for early childhood education, post €17m Series B aiming for profitability and expansion.

What you will do

• Own reactivation and repurchase strategies, steering long-term customer success KPIs.
• Lead execution of user flows, campaigns, and evolve into automated ecosystem.
• Craft on-brand copy and visuals using AI tools.
• Build A/B testing culture with hypotheses on content, triggers, incentives.
• Partner with Product to extend features into CRM touchpoints.
• Integrate marketing campaigns and launches into personalized parent communications.

Requirements

• 4+ years CRM experience in B2C, ideally app-based products.
• Expertise in complex automation triggers and lifecycle setups.
• Strong analytics for KPIs, cohort analysis, segmentation, monitoring systems.
• Native-level German and fluent English for empathetic communication.
• Advanced AI tools for workflows, creative production, ideation.
• Experience in small lean teams, full lifecycle ownership.
• Passion for storytelling from user insights.

Nice to have

• Track record scaling friend-referral systems or launching WhatsApp/RCS channels.

Culture & Benefits

• Startup culture based on trust, own your schedule and location, outcome-focused.
• Remote-first with company-wide in-person meetups twice a year and team events.
• Equity for everyone, international team from 20+ countries, English company language.
• In Germany: KITA allowance, bike leasing, company pension; gear provided, employee discounts.
• Learning budget and mentorship for growth.

Hiring process

• Submit CV; 30-min intro interview.
• Assignment (art/coding test or case study).
• Interview with direct report to discuss task.
• Meet co-founder, possible references.
• Final decision, onboarding with buddy and team.