Product Marketing Lead (Education)

TL;DR

Product Marketing Lead (Education): Shaping the future of hirify.global’s consumer products through strategic messaging and campaigns aimed at parents, kids, and educators. Focus on launching new experiences, optimizing user engagement, and driving product adoption.

Location: Remote

Company

hirify.global connects teachers, children, and families through its flagship app, enhancing educational experiences globally.

What you will do

• Launch and grow new consumer-facing experiences via go-to-market strategy.
• Help families understand hirify.global products through clear storytelling.
• Own lifecycle and in-product marketing to boost feature usage and retention.
• Develop growth experiments to optimize messaging and user journeys.
• Create scalable playbooks for launching features across surfaces.
• Build a voice-of-customer program to deepen product-market fit.

Requirements

• 8-10+ years in product or consumer marketing.
• Experience in lean or high-velocity environments.
• Strong storytelling instinct with proven business outcomes.
• Experience in launching products that increase conversion and revenue.
• Proven success in growing adoption through organic channels.