Demand Generation

TL;DR

Demand Generation: Lead strategy, execution, and optimization of demand generation programs targeting enterprise and strategic accounts with an accent on account-based marketing, lifecycle campaigns, and outbound acceleration. Focus on designing full-funnel programs, aligning marketing with sales, and driving measurable revenue impact.

Location: New York City, San Francisco Bay Area, or Remote (US)

Salary: $151,200 - $189,000

Company

hirify.global is a leading usage-based billing platform for modern software companies, trusted by top clients like OpenAI, Databricks, and NVIDIA, backed by major investors including Andreessen Horowitz and NEA.

What you will do

• Develop and own integrated demand generation strategy including ABM, lifecycle, and outbound orchestration for enterprise and strategic accounts.
• Lead cross-functional planning with Sales, SDRs, Product Marketing, and Field Marketing to define target segments and campaign plays.
• Architect full-funnel programs blending digital, content, events, direct mail, and outbound support to create and accelerate pipeline.
• Design and operationalize tiered ABM programs in partnership with Sales and Marketing Ops.
• Define customer lifecycle strategy and deploy nurture, expansion, and retention programs aligned to buyer journeys.
• Partner with Growth, Marketing Ops, and RevOps to measure pipeline contribution, velocity, and ROI; own executive reporting.

Requirements

• Must have 7–10+ years experience in demand generation, growth marketing, or ABM in high-growth B2B SaaS.
• Strong track record building and scaling enterprise demand engines contributing directly to revenue growth.
• Deep expertise in ABM strategy, campaign design, orchestration tools, and personalization.
• Experience mapping lifecycle stages and deploying cross-channel programs to increase engagement and conversion.
• Data-driven with strong operational skills including attribution, forecasting, and campaign reporting.
• Proficient in marketing and sales tech stack such as Salesforce, HubSpot, 6sense, Outreach.
• Excellent collaborator with history of aligning tightly with Sales, SDR, and Marketing leadership.

Culture & Benefits

• Excellent medical, dental, vision, and life insurance coverage including One Medical membership.
• Paid parental leave and flexible spending account (FSA).
• Retirement planning with Traditional and ROTH 401(k).
• Flexible time off and employee assistance program for mental health.
• Culture valuing personal growth and development.