Crm Marketing Analyst

TL;DR

Crm Marketing Analyst (Marketing): Analyze user behavior and CRM marketing data to drive retention, reactivation, and user value with an accent on lifecycle analytics, attribution modeling, and predictive analytics. Focus on designing and evaluating multi-channel campaigns, building data products, and delivering actionable insights for growth.

Location: Fully remote within Europe

Company

hirify.global enables jobseekers to land better jobs faster by digitizing career coaching, serving over 4 million users monthly with a fully remote, diverse, and supportive culture.

What you will do

• Analyze user journeys and funnels to identify key drivers of retention and lifetime value.
• Monitor and optimize CRM lifecycle campaigns and measure their impact on engagement.
• Build and refine multi-channel attribution models to support marketing strategies.
• Create and maintain Power BI dashboards for CRM and campaign performance.
• Conduct predictive analytics including churn prediction and LTV modeling.
• Collaborate with cross-functional teams to ensure data integrity and actionable insights.

Requirements

• Must have 7+ years experience as a Data Analyst in B2C or subscription environments.
• Advanced SQL and Power BI skills.
• Experience with CRM analytics, email marketing, and attribution modeling.
• Strong communication skills to translate data into business insights.
• Ability to work fully remote within Europe.
• English proficiency at least B2 level.

Nice to have

• Experience with omnichannel CRM platforms.
• Background in churn prevention and reactivation marketing.
• Python skills for analysis and automation.

Culture & Benefits

• Competitive compensation.
• Fully remote work with flexible hours and minimal bureaucracy.
• Budget for conferences, training, and tools.
• Annual company sailing week and EU-wide team meetups.
• Culture focused on experimentation and measurable impact.