CRM Retention Specialist (CRM)

TL;DR

CRM Retention Specialist (CRM): Planning and executing customer retention campaigns across multiple channels with an accent on customer segmentation, data analysis, and churn prevention. Focus on developing complex retention strategies and optimizing processes for increased efficiency.

Location: Remote, must be based in Cyprus

Company

The start-up is building a next-generation AI companion platform focused on creating natural, adaptive, and emotionally engaging digital interactions.

What you will do

• Identify customer segments and execute multi-channel campaigns based on behavior and preferences.
• Integrate necessary data for task solving and analyze CDP/CRM data to measure campaign effectiveness.
• Collect and analyze customer feedback to enhance experience and prevent churn.
• Coordinate with product, tech, and marketing teams to improve user communications and align on retention goals.
• Develop and execute complex retention strategies to enhance loyalty and reduce churn.
• Research and apply best practices for sender reputation management, including warm-up strategies and delivery improvement A/B tests.

Requirements

• 3-5 years of hands-on experience in email marketing and marketing automation administration.
• Strong understanding of marketing automation, email marketing trends, challenges, and capabilities.
• Ability to define, interpret, and manage customer behavior patterns.
• Deep understanding of emerging CRM technologies and best practices.
• English: Intermediate required.

Nice to have

• Russian: Spoken Russian is a plus (not native required).