Director of Product Marketing (Web3)

TL;DR

Director of Product Marketing (Web3): Defining how MetaMask introduces new, everyday money experiences to a global audience with an accent on shaping positioning, narrative, and go-to-market approach for new consumer finance experiences. Focus on driving adoption, engagement, retention, and building scalable product marketing foundations for a growing product area.

Location: Remote (US-based candidates only)

Salary: $146,000–$215,000 USD

Company

hirify.global is a company that works on MetaMask, which is evolving from a self-custodial crypto wallet into a global consumer platform for managing digital value.

What you will do

• Define product marketing strategy for MetaMask, shaping positioning and go-to-market approach for new consumer finance experiences.
• Evolve MetaMask's perception from a "wallet" to a broader consumer platform, translating complex concepts into clear stories.
• Drive adoption, engagement, and retention by partnering with Growth and Analytics teams and designing GTM strategies.
• Collaborate closely with Product and Engineering leaders to shape launch strategy and advocate for user needs.
• Establish product marketing frameworks, systems, and operating rhythms, coaching and developing a Product Marketing Manager.
• Ensure MetaMask resonates across diverse global audiences and emerging markets, staying connected to fintech, crypto, and consumer technology trends.

Requirements

• 10+ years of experience in Product Marketing, Consumer Marketing, or related roles.
• Proven experience leading product marketing for consumer-facing financial or transactional products.
• Demonstrated ability to define strategy independently and execute hands-on when needed.
• Strong cross-functional credibility with Product, Growth, and Engineering teams.
• Experience operating in ambiguity and building GTM strategies before the category or playbook is fully defined.

Nice to have

• Experience at a fintech, neobank, or consumer platform with embedded financial features.
• Exposure to international or emerging markets.
• Experience repositioning a product into a broader platform or ecosystem.
• Background in customer insights, user research, or data-informed marketing strategy.
• Prior crypto or web3 experience is not required, as crypto fluency can be learned.

Culture & Benefits

• Opportunity to help shape the future of consumer finance at a global scale.
• Work on products that redefine how people interact with and control digital value.
• Join a mission-driven, deeply technical team building foundational infrastructure for the next era of the internet.
• Opportunity to grow into broader leadership as the function scales.
• Generous bonus, equity, and benefits for US-based candidates.