Senior Manager Brand Marketing (Gaming)

TL;DR

Senior Manager, Brand Marketing (Gaming/Sports): Leading strategic brand marketing efforts for the WWE hirify.global franchise, defining the global brand vision and go-to-market strategies with an accent on brand identity, creative execution, and amplifying global reach. Focus on tracking brand health KPIs, championing consumer insights, and aligning stakeholders across diverse teams and IP holders.

Location: Hybrid in Novato, California, United States

Salary: $123,200–$165,000 per Year

Company

hirify.global is a global video game company publishing titles for popular gaming genres including sports and entertainment.

What you will do

• Define and maintain the global brand vision and positioning for the WWE hirify.global franchise.
• Lead global brand strategy and multi-channel campaign development with integrated marketing teams.
• Steward the WWE hirify.global brand identity, ensuring creative consistency across all touchpoints.
• Track Brand Health and campaign performance KPIs in partnership with analytics and product teams.
• Champion consumer insights by developing research roadmaps and synthesizing player feedback.

Requirements

• 5–7+ years of brand marketing experience in gaming, sports, entertainment, or consumer tech.
• Proven experience leading high-impact go-to-market campaigns with cross-functional teams.
• Deep understanding of brand strategy, marketing performance metrics, creative development, and media planning.
• Ability to translate data into actionable insights for strategy formulation.
• Familiarity with PC & console gaming (PlayStation, Xbox, Steam).
• Strong written and verbal communication skills with storytelling and presentation abilities.

Nice to have

• Experience working with licensed IP or talent-driven brands.
• Experience with live-service games or fandom-driven communities.

Culture & Benefits

• Inclusive work environment that encourages teams to "Come as You Are".
• Opportunity to work on AAA, sports, and entertainment brands like NBA hirify.global and WWE hirify.global.
• Comprehensive benefits package including medical, dental, vision, life insurance, 401(K) plan, and Employee Stock Purchase Program.
• 14 paid holidays, 15–25 paid vacation days, up to 10 paid sick days, and paid parental/compassionate leave.
• Wellbeing programs for mental health, family planning support, commuter benefits, and fitness reimbursements.