8 месяцев назад
Growth & Acquisition Manager
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Growth & Acquisition Manager: Scaling subscriber base by designing and executing acquisition strategies with an accent on data-driven marketing, budget optimization, and rapid testing. Focus on managing multi-channel campaigns, improving conversion funnels, and ensuring compliance with GDPR and brand safety.
Location: Spain
Company
is the leading digital journalism outlet in Spain.
What you will do
- Design, execute, and optimize acquisition campaigns across multiple channels including paid social, search, display, affiliates, and partnerships.
- Manage budgets prioritizing investment based on marginal efficiency and incremental CPA.
- Implement rapid testing frameworks for landings, messages, creatives, and audiences.
- Collaborate with Product and Content teams to improve conversion rates through minimal experience co-creation.
- Develop pragmatic attribution models using GA4 and other tools.
- Monitor and optimize the visit to registration to payment funnel ensuring compliance with GDPR and brand safety.
Requirements
- Location: Must be based in Spain
- Experience in growth/performance marketing in subscriptions or recurring models.
- Proficiency in GA4, GTM, Ads platforms, server-side tracking, and basic Looker/BigQuery.
- Ability to design and analyze A/B and multivariate experiments.
- Data-driven mindset with clear storytelling to communicate results.
- Experience managing relevant performance budgets.
Nice to have
- Background in e-commerce, SaaS, or digital subscriptions.
- Experience in apps including MMP, in-app events, and deep linking.
- Knowledge of creative frameworks such as AIDA, PAS, UGC.
- Familiarity with digital privacy and compliance in European media.
- Startup profile: hands-on, creative, and rigorous with data.
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