Product Marketing Manager (Security & Compliance)

Location: Munich, Germany; hybrid work

Company

hirify.global is a fast-growing security and compliance technology company with more than 200 team members, over 4,000 customers, AI-powered automation, self-service capabilities, and expert advice.

What you will do

• Develop value propositions, messaging frameworks, website content, demo materials, and thought leadership.
• Manage product launches, go-to-market plans, and up- and cross-sell campaigns related to regulatory milestones.
• Collaborate with Product, Sales, and Professional Services on positioning and campaign execution.
• Translate complex regulations, including NIS2, the Cyber Resilience Act, and the EU AI Act, into clear customer-facing messages.
• Analyze customer insights, competitive intelligence, and market data to support product and go-to-market strategy.
• Create onboarding, education, sales enablement, and competitive battlecard materials.

Requirements

• 3+ years of experience in product marketing, ideally in B2B SaaS.
• Understanding of sales funnels, customer journeys, positioning, messaging, and enablement.
• Experience managing product launches and go-to-market plans from start to finish.
• Strong writing, presentation, customer research, and competitive analysis skills.
• Fluent German and English at C1 or higher, written and spoken.

Nice to have

• Experience in security, privacy, or compliance, such as ISO 27001, NIS2, or GDPR.
• Experience enabling channel partners and supporting expansion motions.

Culture & Benefits

• Flexible working hours and choice of work location within the hybrid setup.
• Autonomous environment with trust, rapid decision-making, flat hierarchy, and collaborative communication.
• Personal training budget and employee accelerator programs.
• Bi-annual feedback cycles and expert or leadership career paths.
• Benefits supporting health, family needs, and lifestyle.