Senior Director, Marketing

Location: Hybrid, based in London or New York, with regular travel across the US and Europe

Company

hirify.global provides AI-powered cyber risk analytics that help global insurance carriers, reinsurers, and brokers quantify, price, and manage digital risk.

What you will do

• Lead the full marketing function across demand generation, product marketing, and communications/events.
• Set the marketing plan, operating rhythm, team structure, and budget across a seven-person US and UK team.
• Own measurable marketing contribution to pipeline, including sourced and influenced pipeline, conversion, cost per opportunity, and programme return.
• Refresh positioning and messaging for a technical analytics product and maintain a consistent narrative across marketing, sales, and product.
• Build share of voice across cyber risk analytics media, analyst relations, and industry events in US and European markets.
• Partner with Sales and Product leaders as one go-to-market unit and lead the team through coaching and performance management.

Requirements

• Marketing leadership experience across demand generation, product marketing, and communications/events.
• Experience marketing complex software, data, or analytics products to large enterprise B2B buyers, preferably in SaaS or analytics.
• International marketing experience across US and European markets, including leadership of teams across time zones.
• Ownership of a full marketing budget, pipeline targets, allocation decisions, and measurable commercial returns.
• Strong product marketing, editorial, analytical, executive communication, and people leadership skills.
• Based in London or New York and able to travel regularly across the US and Europe.

Nice to have

• Experience in insurance, reinsurance, financial services, or the Lloyd’s market.
• Account-based marketing for named enterprise accounts and direct enterprise sales teams.
• Experience building category-defining brands, flagship events, executive speaking programmes, or analyst and media relations.
• Experience scaling marketing during a significant increase in growth expectations.
• Comfort with AI-assisted content production, agentic prospecting, and automated reporting.

Culture & Benefits

• Work with a global team across San Francisco, New York, London, and Tallinn.
• Culture focused on collaboration, openness, intellectual rigor, ownership, and excellence.
• AI fluency is valued and assessed across the hiring process.
• Employees are encouraged to challenge themselves, push boundaries, and take ownership of high-impact work.

Hiring process

• AI fluency is assessed as part of the hiring process.