Senior Product Marketing Manager (Consumer) – New Growth

Location: London, England; hybrid working with 40% office-based attendance.

Company

hirify.global is a global data and technology company serving markets including financial services, healthcare, automotive, agribusiness, and insurance.

What you will do

• Partner with Innovation and Growth teams from product discovery through launch, identifying customer problems and validating opportunities.
• Use customer, market, and competitor insight to influence product direction, roadmap priorities, and target segments.
• Define value propositions, positioning, and go-to-market strategies for new consumer products and features.
• Lead product marketing for innovations from concept through launch, optimisation, and adoption measurement.
• Collaborate with Product, Design, Research, Analytics, and Marketing stakeholders to deliver customer and commercial outcomes.
• Use AI and modern tools to accelerate customer insight, proposition development, and decision-making.

Requirements

• Significant experience in B2C product marketing, consumer product strategy, or customer-led marketing within a digital consumer business.
• Experience taking products, propositions, or customer experiences from 0-to-1 through discovery, validation, launch, and iteration.
• Strong capability in positioning, proposition development, and go-to-market strategy.
• Deep understanding of customer research, experimentation, and data-informed product development.
• Excellent stakeholder management and the ability to influence senior Product, Design, and Commercial leaders.
• Experience using AI and modern tooling in insight generation and product marketing workflows.

Culture & Benefits

• Hybrid working model with 40% office-based work.
• Pension, Bupa healthcare, Sharesave Scheme, and discretionary bonus.
• 25 days of annual leave, 8 bank holidays, and 3 volunteering days.
• Option to purchase additional annual leave.
• Inclusive, purpose-driven, people-first culture.