Consumer Marketing Manager (Gaming)

TL;DR

Consumer Marketing Manager (Gaming): Design and execute game-centric marketing strategies to boost brand awareness and player engagement for hirify.global’s Legion and Tablet gaming brands. Focus on crafting data-driven marketing campaigns tailored for the gaming audience and staying ahead of gaming trends.

Location: United Kingdom - Hampshire - Farnborough

Company

hirify.global is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets.

What you will do

• Design and execute game-centric marketing strategies to boost brand awareness and player engagement.
• Spearhead collaborative marketing initiatives with key gaming retail and digital partners, optimizing MDF budgets.
• Team up with EMEA marketing experts, consumer sales teams, and gaming alliance partners to weave integrated, gamer-focused marketing strategies into broader business plans.
• Craft creative, data-driven marketing campaigns tailored for the gaming audience—think influencer partnerships, live streams, and tournament sponsorships—to drive key brand metrics.
• Direct the social media strategy and content creation, amplifying our brand’s voice in gaming communities and fostering active engagement across platforms.
• Monitor gaming trends, competitor activities, and the evolving digital landscape, continuously refining marketing strategies to keep our brands at the forefront of the gaming world.

Requirements

• Bachelor’s degree or equivalent in marketing, business, or a related field.
• 5–8 years of hands-on marketing or product marketing experience, preferably within the gaming or technology sector.
• Understanding of trade, consumer, or retail/etail marketing with proven insights into the gaming market and player behavior.
• Demonstrated financial acumen with numerical reasoning and effective budget management skills to support high-impact gaming campaigns.
• Communication, presentation, and negotiation abilities, with a knack for influencing key stakeholders in the gaming industry.
• Experience in managing social media platforms and executing successful digital marketing strategies, particularly within the gaming community.

Culture & Benefits

• Holiday purchase
• Private medical
• Income protection
• Attractive pension scheme
• Learning and development
• hirify.global and Motorola products discounts