Gaming Marketing Specialist

TL;DR

Gaming Marketing Specialist (Gaming): Developing and executing brand strategies for hirify.global G in Korea with an accent on digital marketing, PR, and retail activation. Focus on driving brand equity in the esports scene, managing end-to-end campaign lifecycles, and optimizing marketing performance through data-driven insights.

Location: Must be based in Seoul, South Korea

Company

hirify.global is a global leader in gaming gear and collaboration tools, dedicated to empowering people to create, achieve, and enjoy more through inclusive and innovative technology.

What you will do

• Localize global brand messaging to resonate authentically with the Korean gaming market.
• Manage the full lifecycle of marketing campaigns from strategy and ideation to execution and performance tracking.
• Develop digital strategies to drive traffic to etail pages and improve SEO-driven content.
• Oversee the production of local creative assets for digital and social media channels.
• Collaborate with sales teams to execute retail activations and manage brand zones.
• Drive business growth through partnerships with esports teams, streamers, and influencers.

Requirements

• Must be based in Seoul, South Korea
• Minimum 3 years of experience in marketing with a focus on paid media and digital campaigns.
• Proven track record in consumer industry marketing including display, SEO, and social media.
• Strong understanding of the esports landscape and gaming communications.
• Experience managing digital media agencies and driving measurable KPIs.
• Bachelor’s degree or higher.

Culture & Benefits

• Inclusive and diverse global work environment that fosters collaboration and play.
• Hybrid work model offering flexibility between remote and on-premises work.
• Comprehensive and competitive benefits packages tailored to support physical, financial, and emotional well-being.
• Culture that encourages work-life balance and professional growth.