Head Of Marketing (Gaming)

TL;DR

Head Of Marketing (Gaming): Leading and developing international marketing strategies and brand management for gaming accessories with an accent on 360° campaigns, team leadership, and brand visibility. Focus on building strong brand identity, managing budgets and KPIs, and driving growth in a creative, international environment.

Location: Onsite in Essen, Germany

Company

Gamegenic GmbH is a pioneer in gaming accessories, part of the global hirify.global Group, working internationally with over 30 partners and branches in Europe, the USA, and Asia.

What you will do

• Develop and execute international marketing strategies creatively and data-driven across channels
• Lead and inspire the marketing team to enhance brand identity and campaigns
• Manage 360° campaigns including social media, influencer marketing, and POS
• Strengthen brand positioning and visibility in target groups
• Collaborate closely with internal and external studios
• Monitor KPIs, manage budgets, and identify growth opportunities
• Act as a marketing sparring partner for management

Requirements

• Location: Must be onsite in Essen, Germany
• English: Very good skills at C1 level required
• Several years of senior marketing experience, ideally in gaming, lifestyle, or entertainment
• Experience in brand building, campaign management, digital and influencer marketing
• Leadership skills, strategic thinking, and hands-on mentality
• Passion for games, innovation, and communication

Culture & Benefits

• Creative freedom in a motivated, gaming-focused team
• Employee discounts, team events, and game nights
• Flexibility with one remote workday per week
• Trust, transparency, and direct coordination
• Focus on team spirit and real in-person collaboration