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Head Of Marketing (Gaming)

Формат работы
onsite
Тип работы
fulltime
Грейд
senior
Английский
c1
Страна
Europe/Germany
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

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TL;DR

Head Of Marketing (Gaming): Leading and developing international marketing strategies and brand management for gaming accessories with an accent on 360° campaigns, team leadership, and brand visibility. Focus on building strong brand identity, managing budgets and KPIs, and driving growth in a creative, international environment.

Location: Onsite in Essen, Germany

Company

Gamegenic GmbH is a pioneer in gaming accessories, part of the global hirify.global Group, working internationally with over 30 partners and branches in Europe, the USA, and Asia.

What you will do

  • Develop and execute international marketing strategies creatively and data-driven across channels
  • Lead and inspire the marketing team to enhance brand identity and campaigns
  • Manage 360° campaigns including social media, influencer marketing, and POS
  • Strengthen brand positioning and visibility in target groups
  • Collaborate closely with internal and external studios
  • Monitor KPIs, manage budgets, and identify growth opportunities
  • Act as a marketing sparring partner for management

Requirements

  • Location: Must be onsite in Essen, Germany
  • English: Very good skills at C1 level required
  • Several years of senior marketing experience, ideally in gaming, lifestyle, or entertainment
  • Experience in brand building, campaign management, digital and influencer marketing
  • Leadership skills, strategic thinking, and hands-on mentality
  • Passion for games, innovation, and communication

Culture & Benefits

  • Creative freedom in a motivated, gaming-focused team
  • Employee discounts, team events, and game nights
  • Flexibility with one remote workday per week
  • Trust, transparency, and direct coordination
  • Focus on team spirit and real in-person collaboration

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