Marketing Automation Manager (Automotive)

TL;DR

Marketing Automation Manager (Automotive): Managing campaigns through the marketing automation platform (Marketo) and leveraging its capabilities with an accent on email marketing program development and execution. Focus on analyzing campaign performance, implementing best practices, and optimizing marketing operations.

Company

hirify.global is a leading company in the automotive industry focused on developing innovative solutions for mobility.

What you will do

• Develop and execute email marketing programs, including segmentation and testing.
• Maintain integration of Marketing Automation with CRM and assist in additional platform integrations.
• Analyze campaign metrics and report performance to the marketing team.
• Define KPIs and create reporting to improve campaign effectiveness.
• Research and implement best practices in marketing automation.
• Plan and perform A/B testing to enhance productivity and conversion rates.

Requirements

• 3 years of marketing automation experience, preferably with Marketo.
• Knowledge of database management concepts.
• Working knowledge of Salesforce.com.
• Superior communication skills, both written and verbal.
• Highly organized and self-motivated.
• Strong project management skills.

Nice to have

• Experience in email copywriting.
• Ability to handle multiple tasks with competing priorities.

Culture & Benefits

• Inclusive work environment for growth and development.
• Focus on safety and community impact.
• Competitive health insurance package.