Product Marketing Manager (Automotive)

TL;DR

Product Marketing Manager (Automotive): Developing and executing go-to-market strategies for Middleware offerings with an accent on product messaging, positioning, and launch campaigns. Focus on collaborating with cross-functional teams to drive product adoption and analyze marketing effectiveness.

Company

hirify.global is a leading technology company in the automotive sector.

What you will do

• Develop and execute GTM plans in collaboration with Product Management.
• Define positioning, messaging, and value propositions for products.
• Create and maintain product launch plans and success metrics.
• Develop sales collateral and conduct training sessions for sales teams.
• Analyze marketing data to measure GTM effectiveness.
• Present results and insights to stakeholders regularly.

Requirements

• Degree in Marketing, Business, Economics or similar.
• Minimum 8 years of experience in marketing campaigns and go-to-market strategies.
• Technical aptitude and ability to engage in technical conversations.
• Excellent oral, written, and visual presentation skills.

Nice to have

• Degree in Engineering or Computer Science.
• Knowledge of Automotive Software Architecture and Middleware.

Culture & Benefits

• Inclusive work environment for growth and development.
• Focus on safety and community impact.
• Comprehensive health insurance package.