Chief Marketing Officer (Fintech)

TL;DR

Chief Marketing Officer (Fintech): Defining and executing a consolidated marketing strategy to drive brand awareness, user acquisition, and revenue growth with an accent on data-driven decision-making and multi-channel marketing campaigns. Focus on building a high-performing leadership team within marketing and fostering a culture of creativity and excellence.

Company

hirify.global is on a mission to build a more rewarding financial future for all Canadians and is one of the fastest-growing fintech companies in Canada.

What you will do

• Design and implement a data-driven, high-impact marketing strategy that aligns with business drivers and organizational priorities.
• Provide executive oversight and direction for all multi-channel marketing campaigns and set the vision for how to reach target audiences, drive lead generation, and enhance customer acquisition and retention.
• Provide executive oversight of all brand management, focusing on the strategic direction of the brand, and act as the primary brand ambassador in the market.
• Champion a data-driven culture across the marketing organization, leveraging customer and market insights to inform business decisions and marketing investments.
• Serve as the primary marketing liaison on the executive team, building partnerships with product, sales, and other senior leaders.
• Serve as a key spokesperson and cultivate relationships with top-tier media and industry stakeholders to shape the brand's narrative and ensure positive coverage.

Requirements

• Experience: 15+ years of progressive experience in a strategic marketing leadership role, with a minimum of 10 years in a senior leadership position; experience within the FinTech or a similar high-growth tech industry is highly desirable.
• Education: Bachelor’s degree in business, marketing, or a related field; an MBA or advanced degree is a plus.
• Strategic & Analytical Skills: Strong diagnostic skills and a data-driven mindset, with the ability to translate market insights into actionable strategies and a tangible business impact.
• Leadership & Influence: An exceptional leader with the ability to inspire, motivate, and manage a team to achieve ambitious goals.
• Adaptability: Demonstrate flexibility, adaptability, and resilience in a dynamic work environment where priorities can shift rapidly.

Nice to have

• A deep understanding of the Canadian market and its unique financial services landscape.
• Expertise in key marketing areas such as digital marketing, performance marketing, content, SEO/SEM, and social media.
• A results-oriented professional who takes ownership, prioritizes effectively, and delivers measurable business impact.
• A passion for building and scaling a company that is combining innovation, growth, and excellence.

Culture & Benefits

• Trust, respect, and support each other through honest conversations, constructive input, and continuous support.
• Primarily collaborate in person across our Calgary, Winnipeg, and Toronto offices.
• All team members have a stake in Neo’s success and earn meaningful equity through stock options.