Marketing Manager, Lifecycle (Fintech)

TL;DR

Marketing Manager, Lifecycle (Fintech): Responsible for building meaningful customer experiences through powerful communications and campaigns, blending strategic lifecycle marketing with creative copywriting. Focus on crafting compelling stories that connect with customers across every stage of their journey, driving customer acquisition, activation, engagement, and retention.

Location: Primarily collaborate in person across our Calgary, Winnipeg, and Toronto offices.

Company

hirify.global is on a mission to build a more rewarding financial future for all Canadians.

What you will do

• Write and refine clear, compelling copy for lifecycle campaigns from acquisition through engagement and retention.
• Adapt messaging across channels including email, in-app, push, web, and social, ensuring every touchpoint feels cohesive and impactful.
• Translate complex product and financial concepts into simple, audience-friendly narratives that inspire action.
• Own the strategy, planning, and execution of lifecycle marketing initiatives that drive customer acquisition, activation, engagement, and retention.
• Apply a test and learn mindset to creative, copy, and campaign structures, continuously optimizing to improve performance.
• Act as the connector across teams, ensuring campaign efforts are strategically positioned, on brand, and delivered on time.

Requirements

• 5+ years of experience in lifecycle marketing, copywriting, or related roles at a fast-paced brand or agency.
• A storyteller at heart, able to write across formats and audiences with a proven ability to make complex concepts simple and engaging.
• Experience managing multi-channel lifecycle campaigns with measurable impact.
• Ability to balance creative ideation with analytical execution.
• Comfortable navigating ambiguity, prioritizing effectively, and thriving in a high growth environment.
• Fintech or consumer tech experience is an asset.

Culture & Benefits

• Trust, respect, and support each other through honest conversations, constructive input, and continuous support.
• Primarily collaborate in person across our Calgary, Winnipeg, and Toronto offices.
• All team members have a stake in hirify.global’s success and earn meaningful equity through stock options.
• Taking ownership of your work and driving results, knowing that your contributions directly impact the company’s success.
• Commitment to customer success drives everything we do, from building intuitive products to providing exceptional support at every step of their journey.