Campaign And Growth Marketing Specialist

TL;DR

Campaign and Growth Marketing Specialist: Managing campaigns, programs, emails, and nurture strategies for a B2B SaaS company with an accent on marketing automation and tracking campaigns and analytics. Focus on optimizing processes and workflows, ensuring data integrity and audience segmentation.

Location: Bay Area, CA

Salary: $110,000 - $125,000 USD

Company

hirify.global offers the world's first AI-driven service experience solution that automates operations and support for IT, Sales and customer service, making businesses and customers successful by offering consumer-like self-service resolutions to users.

What you will do

• Manage end-to-end email campaigns and nurture streams, including planning, database segmentation, testing, deployment, and reporting in Marketo.
• Develop, monitor, and optimize email and nurture programs across all stages of the marketing and sales funnel.
• Design and execute full-funnel growth marketing strategies, including writing clear, concise, and engaging copy for ads, landing pages, and emails.
• Set up tracking, campaign tagging, and reporting between Marketo and Salesforce to provide analysis on campaign effectiveness.
• Collaborate with cross-functional teams including demand generation, marketing ops and product marketing to align on campaign goals and strategies.

Requirements

• 5-10 years experience in digital marketing for a B2B SaaS company.
• Experience with email marketing tactics and managing email marketing campaigns in Marketo.
• Deep understanding of lead management, UTM tracking, segmentation, lead scoring, nurturing programs, and email marketing best practices.
• Technically Advanced: You’re proficient in Marketo, and have a working knowledge of Salesforce.
• Ability to work independently, solve problems, and deliver fast, high-impact optimizations.

Culture & Benefits

• hirify.global is Global and our success draws upon the diverse viewpoints, skills and experiences of our employees.
• We are proud to be an equal opportunity employer and are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or veteran status.