Senior Vertical Marketing Lead (B2B SaaS)

TL;DR

Senior Vertical Marketing Lead (B2B SaaS): Crafting and executing marketing strategies to drive customer acquisition with an accent on understanding customer needs and industry landscape. Focus on building partnerships, generating content, and collaborating across teams to maximize growth.

Location: Lehi, Utah

Company

hirify.global provides a platform for local businesses to convert leads into customers using AI.

What you will do

• Own the strategy and hit revenue goals by building a comprehensive marketing strategy for your vertical.
• Drive partner marketing campaigns to convert prospects into paying customers.
• Understand customer pain points and needs to shape go-to-market approaches.
• Collaborate with Sales, Product, and Support teams to align marketing efforts.
• Generate vertical-specific marketing collateral and content.

Requirements

• 8-12 years of experience in demand generation or similar marketing roles, preferably in B2B SaaS.
• Strong understanding of digital marketing channels and campaign execution.
• Proficiency in Excel, familiarity with Tableau and SQL.
• Customer-centric mindset with a collaborative approach.
• Interest in creating conversion-oriented content.