Vp Of Marketing (Mobile Games)

TL;DR

VP of Marketing (Mobile Games): Leading growth strategies across multiple top-performing mobile game titles with an accent on UA, organic growth, and data-driven decision-making. Focus on budget management, market intelligence, and driving creative excellence to maximize growth efficiency and profitability.

Location: Hybrid, Barcelona, ES

Company

hirify.global Studios is a large independent mobile games company with a global team and a portfolio of top mobile gaming titles.

What you will do

• Lead UA specialists and own UA and organic growth strategies across top-performing mobile game titles.
• Own and optimize multi-million-dollar marketing budgets.
• Use data to uncover opportunities and inform experimentation across UA, monetization, and product development.
• Monitor trends, competitors, and emerging genres, and adopt innovative mechanics and tools.
• Lead cross-functional projects in partnership with product, design, and analytics teams to launch high-impact initiatives.

Requirements

• 7+ years of experience in performance marketing, growth, or product marketing roles.
• Proven track record leading and mentoring high-performing teams.
• Experience driving initiatives in collaboration with product, UA, creative, and analytics teams.
• Proven ability to drive measurable outcomes through bold growth experiments.
• Strong understanding of LTV modeling, mobile attribution, and performance data.

Culture & Benefits

• Enjoy 25 days of paid holiday in addition to bank holidays.
• Work from anywhere in the world for 20 days of the year.
• Participate in regular company events and receive rewards.
• Receive private medical cover, life & critical illness cover, and family forming support.
• Enhance your English and Spanish skills with provided language classes.