Creative Strategist (AppLovin)

TL;DR

Creative Strategist (AppLovin): Developing and scaling a customer acquisition channel for a DTC supplements brand with an accent on performance-driven ad concepts and creative testing. Focus on building a repeatable creative playbook, optimizing conversion levers, and partnering with media buyers to drive profitable growth.

Location: Remote. Must be based in Belgium, France, Georgia, Ireland, Philippines, Portugal, Singapore, or Spain

Company

hirify.global is a high-growth firm specializing in scaling DTC Health & Wellness brands, having achieved over $100M in annual sales.

What you will do

• Lead the creative strategy for AppLovin, establishing testing principles, frameworks, and performance patterns.
• Build and manage a repeatable creative playbook to scale customer acquisition across multiple SKUs.
• Conduct in-depth research on winning ad patterns, competitor activity, and audience psychology to distill actionable hypotheses.
• Collaborate with media buyers to interpret performance signals and influence campaign spend and repositioning.
• Develop high-converting direct response ad concepts focusing on hooks, visual formats, and messaging angles.
• Optimize the customer acquisition journey by refining offer framing, proof points, and calls to action.

Requirements

• 5+ years of experience in DTC performance creative, creative strategy, or growth-focused advertising.
• Proven expertise in developing ad concepts for paid acquisition and direct response environments.
• Deep familiarity with creative testing methodologies (iterating on hooks, angles, and formats).
• Ability to think strategically across multiple SKUs and connect creative decisions to commercial outcomes.
• Experience partnering with growth marketers or media buyers to shape campaign direction.
• Must be based in Belgium, France, Georgia, Ireland, Philippines, Portugal, Singapore, or Spain

Culture & Benefits

• Opportunity to work alongside "A-Players" in a high-growth, fast-paced environment.
• Remote-first work arrangement across multiple global regions.
• Impact-driven role with the ability to build a growth channel from the ground up.