Product Marketing Manager (Gamedev)

TL;DR

Product Marketing Manager (Mobile Idle RPG): Driving go-to-market planning across all launch stages for a new Idle RPG with an accent on creative strategy and competitor analysis. Focus on optimizing user acquisition performance, executing GTM strategies, and integrating AI-assisted workflows into creative production.

Location: Remote from Ukraine, Poland, or Spain, or onsite at offices in Kharkiv, Lviv, Warsaw, or Barcelona.

Company

International developer of award-winning mobile and desktop games with over 500 million players worldwide.

What you will do

• Drive go-to-market (GTM) planning for all launch stages: Tech Launch, Alpha, Beta, Soft Launch, and Global Launch.
• Guide product decisions using deep knowledge of midcore and idle RPG games and the competitive landscape.
• Own the creative strategy, including brand guidelines, creative pillars, and AI-assisted briefing workflows.
• Monitor competitors via Sensor Tower, Meta Ad Library, TikTok Creative Center, and YouTube Ads.
• Collaborate cross-functionally with UA, Creative, Data, and Business teams to reach shared goals.

Requirements

• 3+ years of experience in F2P mobile gaming marketing, ideally within the idle RPG genre.
• Proven track record of owning or co-owning at least one full launch cycle from soft launch to global.
• Expertise in developing GTM strategies and using Sensor Tower for creative performance analysis.
• Proficiency in marketing analytics, including attribution, cohort data, LTV, ROAS, CTR, IPM, CPI, and retention.
• Experience with ASO and iterative creative testing, including hypothesis building and A/B testing.
• English: Advanced level (C1) or higher required.

Nice to have

• Experience with generative AI for visual assets.
• Ability to build lightweight pipelines and agentic workflows.
• Education or experience in graphic design.

Culture & Benefits

• Officially registered full-time employment.
• Paid leave (20 to 26 days depending on the country).
• Medical support for employees and their children.
• Individual development plans and regular feedback.
• Professional seminars, workshops, and internal training programs.
• Additional perks: interest-free loans, gym membership reimbursement, and psychological counseling.