Product Marketing Manager (Fintech)

Location: Based in New York City; full-time in office

Salary: $150,000–$220,000 per year + bonus + equity

Company

hirify.global is rebuilding business identity infrastructure for financial institutions and other platforms by combining public records, IRS data, sanctions lists, web signals, and fraud telemetry into a business graph and verification platform.

What you will do

• Own positioning and messaging for the platform and its products using customer research.
• Build sales narratives, pitch decks, one-pagers, battlecards, objection handling, and ROI materials.
• Lead product launches from audience definition and launch planning through cross-functional execution and post-launch measurement.
• Run competitive and market intelligence across KYB, fraud, and onboarding, and turn findings into actionable guidance.
• Partner with Sales to diagnose stalled deals, create enablement content, and bring customer insights into product strategy and roadmap discussions.
• Drive pricing and packaging work and create case studies, benchmark reports, webinars, and thought leadership for risk and compliance audiences.

Requirements

• 5+ years of product marketing experience at a B2B software company, including experience at a startup or early-stage team.
• Track record of owning positioning and messaging for a technical product rather than only executing predefined campaigns.
• Excellent writing skills with the ability to make dense technical capabilities sharp, specific, and free of buzzwords.
• Experience running product launches from strategy through post-launch measurement.
• Comfort working directly with sales teams and participating in customer calls.
• Strong prioritization judgment when work is unbuilt and no playbook exists.
• Comfort operating in ambiguity with a bias toward shipping over polishing.

Nice to have

• Experience marketing to banks, credit unions, fintechs, or other financial institutions.
• Working knowledge of KYB, KYC, AML, fraud, underwriting, or merchant onboarding.
• Experience marketing AI or data products to skeptical, compliance-minded buyers.
• Experience as an early marketing hire building a function from the ground up.
• Fluency with analytics and CRM data.
• Experience making pricing and packaging decisions across a multi-product platform.
• Proactive approach, strong craft standards, and motivation to build durable foundations.

Culture & Benefits

• Startup environment with direct collaboration with founders, Product, Sales, and Marketing.
• Full-time in-office work in New York City; the company is based in NYC and San Francisco.
• Flexible PTO, 100% company-paid health, dental, and vision premiums, 401(k) match, and HSA contributions on applicable plans.
• $250 monthly gym stipend and lunch stipend.
• Bonus and equity, with an emphasis on ownership, transparency, radical candor, and giving team members a voice.