Product Marketing Manager (Fintech)

Location: New York, United States; Onsite

Salary: $140,000–$175,000 USD annually, plus potential equity.

Company

hirify.global is a loyalty and payments platform connecting restaurants with their customers through customizable loyalty programs and a consumer app.

What you will do

• Define positioning, value propositions, and a unified brand voice for diners, restaurant operators, and staff.
• Plan and execute end-to-end go-to-market strategies for new features, partnerships, and programs across all channels.
• Drive activation, engagement, and retention through email, push, in-app messaging, and in-restaurant touchpoints.
• Build training, pitch decks, and collateral for restaurant staff, Sales, and Account Management.
• Partner with Product, Design, Engineering, Research, Operations, and Data to incorporate customer insights into roadmap decisions.
• Translate loyalty mechanics, rewards, levels, and payment flows into clear narratives; measure launch performance and use AI to scale marketing execution.

Requirements

• 4–6+ years of product marketing experience in consumer tech, hospitality tech, fintech, or marketplaces.
• Proven experience marketing to multiple audiences and leading complex launches.
• Expertise in lifecycle marketing, retention, and engagement across email, push, and in-app channels.
• Exceptional storytelling skills and the ability to simplify complex product mechanics into compelling narratives.
• Resourceful, cross-functional leadership experience, with a passion for hospitality and building programs from scratch.

Nice to have

• Experience with loyalty, rewards, membership, or consumer fintech and payment products.
• Experience building product marketing programs from 0 to 1.
• Interest in using AI to scale marketing research, content, and execution.

Culture & Benefits

• Values include product passion, high performance, continuous learning, initiative, feedback, accountability, and helping others grow.
• Full-time employment may include stock options, medical, dental, vision, flexible time off, and a 401(k), subject to eligibility.
• Additional perks may include a quarterly Blackbird testing budget, anniversary travel, and an annual learning and development stipend.
• hirify.global is an Equal Opportunity Employer and participates in the E-Verify program.