Product Marketing Manager (Fintech)

Location: Remote within hirify.global's states of operation in the United States: AL, AR, AZ, CA, CO, CT, DC, FL, GA, IL, KS, KY, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI. Select roles may require onsite work at the Palo Alto office one day per week.

Annual base salary: $106,300–$131,250 for Tier 3, $113,100–$139,650 for Tier 2, or $127,500–$157,500 for Tier 1, depending on location.

Company

hirify.global is a home equity fintech company building products that make homeownership more valuable and accessible; it has raised over $175M and serves more than 20,000 customers.

What you will do

• Create full-funnel messaging for brokerages, loan officers, and homeowners, translating homeowner benefits into partner business value.
• Write demand generation copy for ads, landing pages, InMail, social, nurture tracks, product emails, and broker newsletters.
• Develop case studies, testimonials, reference stories, video scripts, blogs, white papers, sales talk tracks, objection handling, FAQs, and competitive intelligence.
• Create one-pagers, co-branded brokerage collateral, event materials, help content, onboarding scripts, and webinar decks.
• Manage content governance, including compliance and brand review, asset tagging, updates, and library audits.
• Bring insights from broker calls, the power-user group, and the Advisory Board into messaging.

Requirements

• 5+ years of hands-on product marketing and go-to-market experience, including building go-to-market materials rather than only planning them.
• B2B marketing and positioning experience in mortgage, lending, real estate, insurance, or financial services.
• Writing portfolio including campaigns, emails, landing pages, case studies, or scripts.
• Knowledge of how brokerages operate and how brokerages, loan officers, and borrowers interact.
• Ability to explain complex financial products simply and adapt messaging for different audiences.
• Ability to interview customers and identify compelling stories.
• Comfort working in a regulated category and incorporating compliance edits.
• Daily, responsible use of AI tools, including fact-checking, data protection, and ownership of final output.
• B2B2C or channel marketing experience and the ability to write scripts for video or webinars.

Nice to have

• Fintech or home equity background.

Culture & Benefits

• Remote-first culture with fully remote work supported across the eligible United States states, plus an in-person environment at the Palo Alto headquarters.
• Comprehensive medical, dental, and vision plans, with Health Care FSA and HSA options.
• Unlimited paid time off, 10 company holidays, and fully paid parental leave provisions.
• Meaningful equity, 401(k), guaranteed life insurance, and short- and long-term disability coverage.
• Monthly internet, mobile, and wellness stipends, a one-time home office reimbursement, and company-provided equipment including a MacBook and monitor.