Localisation Team Lead CRM (DACH and NL)

Location: Remote across Germany, France, the Netherlands, Italy, Spain, the UK, Poland and the US; remote work abroad is allowed for up to 181 days. Berlin office access is available.

Company

hirify.global delivers travel deals through a global, multi-market travel platform.

What you will do

• Translate the Global CRM strategy and OKRs into market plans for email, WhatsApp and app messaging across DACH and the Netherlands.
• Own CRM targets, monitor channel performance, analyse results, run tests and optimise sends.
• Lead, coach and develop the DACH and Netherlands CRM team, providing hands-on support during peak periods and absences.
• Coordinate with Local Content and KAM teams on deal selection, content mix and subscriber engagement.
• Act as the main CRM contact for the UK, France, Italy, Spain, Poland and the US, helping local teams adapt strategy and set targets.
• Use AI tools for analysis, copy and automation, and support AI adoption within the team.

Requirements

• 5+ years of experience in CRM or lifecycle marketing, including experience leading a small team; B2C experience is required, with travel or e-commerce experience preferred.
• Hands-on expertise in email and app messaging, with willingness to execute campaigns directly.
• Proven experience leading, coaching and developing a team focused on performance and growth.
• Strong performance mindset with confidence tracking KPIs, reading data and using tools such as GA4 and Looker Studio.
• Experience adapting a central strategy to different markets and audiences.
• Hands-on daily experience using AI tools such as ChatGPT, Claude or Gemini for analysis, copy or automation.
• Experience with Braze, Iterable or similar CRM platforms.
• Native German and fluent English required.

Nice to have

• Dutch language skills.
• Experience with WhatsApp or other messaging channels.
• Experience with AI-driven personalisation.
• Experience working between headquarters and local markets.
• Knowledge of the Austrian and Swiss markets.

Culture & Benefits

• Permanent, full-time role with flexible working hours at a remote-first company.
• Work abroad for up to 181 days, with access to the Berlin Mitte office.
• MacBook and required equipment, remote IT support, and €50 monthly home office allowance.
• €50 monthly tax-free cash card, Urban Sports Club membership, mental health and relaxation sessions, and private travel insurance.
• Training budget, two volunteering days, pension scheme, corporate discounts and Travel Industry Card benefits.
• Business summits, team events and an open culture focused on sharing ideas.