CRM Manager Netherlands (f/m/d)

Location: Germany; remote work available across Germany, France, the Netherlands, Italy, Spain, the UK, Poland and the US. Remote-first setup with the freedom to work abroad for up to 181 days. Berlin Mitte office access is optional.

Company

hirify.global Group delivers travel deals to customers through its travel platform and CRM channels.

What you will do

• Own CRM channels for Dutch travellers across email, WhatsApp and app messaging.
• Build and send newsletters, WhatsApp messages and app campaigns for the Dutch market.
• Translate the global CRM strategy into a local Netherlands channel plan.
• Select and prioritise deals based on revenue potential, Dutch travel trends and market knowledge.
• Monitor KPIs, optimise content, targeting and timing, and act on performance shifts.
• Run A/B tests and share insights with the Global CRM, Dutch Content, KAM and other market teams.

Requirements

• 2–4 years of experience in CRM, email or lifecycle marketing, ideally in B2C travel or e-commerce, with end-to-end campaign experience.
• Hands-on experience with an email or CRM platform such as Braze, Iterable or Salesforce Marketing Cloud.
• Experience running WhatsApp or app messaging campaigns.
• Native-level Dutch and fluent English.
• Conversion-focused approach with structured A/B testing experience.
• Comfortable working with GA4, Looker or similar analytics tools and turning data into action.
• Copywriting skills focused on generating clicks and bookings.
• Solid knowledge of the Dutch travel market and Dutch traveller booking behaviour.
• Daily professional use of AI tools such as ChatGPT, Claude or Gemini.

Nice to have

• Additional experience with WhatsApp or app messaging.
• German language skills.

Culture & Benefits

• Remote-first company with flexible working hours and the option to work abroad for up to 181 days.
• MacBook for private use, required equipment and remote IT support.
• €50 monthly home-office allowance and a €50 monthly tax-free cash card.
• Urban Sports Club membership, mental health and relaxation sessions, and two volunteering days.
• Training budget, private travel insurance and the opportunity to join the pension scheme.
• Optional Berlin Mitte office access, business summits, team events and corporate and travel-industry discounts.