CRM / Retention Manager
Вакансия размещена на Hirify напрямую от HR/нанимающего менеджера
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Описание вакансии
CRM / Retention Manager
We are looking for a hands-on CRM / Retention specialist, not a pure copywriter or technical Email Marketing specialist. You should be able to independently manage the full cycle: segmentation → offer → copy → flow → launch → analytics → optimization.
We are looking for a CRM / Retention Manager to join an international online product.
Responsibilities
- Create and write Email & SMS campaigns independently
- Build Welcome, Retention, Reactivation / Win-back and VIP flows
- Segment users by behavior and lifecycle stage
- Work with both existing and cold / external audiences
- Develop offers, promotions and engagement mechanics
- Build and optimize automated customer journeys
- Run A/B tests of copy, offers, CTAs, timing and sequences
- Analyze Conversion, Retention, Reactivation, Revenue and other CRM metrics
- Monitor competitors and identify new CRM opportunities
- Work with Marketing, Performance Marketing and Product teams
Requirements
- 1+ year of hands-on CRM / Retention / Lifecycle / Email & SMS experience
- Experience with both existing and cold audiences
- Experience building automated flows / journeys
- Ability to independently write strong Email & SMS copy
- Strong written English — B2+ minimum
- Experience with segmentation and A/B testing
- Data-driven approach and good analytical skills
- Experience with Braze, Klaviyo, Iterable, Optimove, Customer.io or similar platforms
- High level of independence and initiative
Will be a plus
- iGaming experience
- Experience with the US market
- VIP / high-value customer retention
- Promotional mechanics and offers
- Large customer databases
- Performance Marketing / Traffic Acquisition
Candidates should be ready to provide examples of Email/SMS they personally wrote and flows / journeys they built.
Conditions
- 📍 Prague / Remote
- 🕒 Mon-Fri, 15:00-00:00 Prague time
- 📄 B2B contract
- 🏥 Income tax, medical and social insurance covered by the company
- 💰 Competitive salary based on experience and qualifications
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Вакансия размещена на Hirify напрямую от HR/нанимающего менеджера
