Senior Marketing Manager, Lifecycle Marketing - Messaging Channels

Location: hirify.global; EMEA or AMER

Annual salary range: $46,250–$130,000

Company

hirify.global builds infrastructure for global payroll and employment, enabling companies to hire and support people worldwide.

What you will do

• Own the strategy, roadmap, and performance of lifecycle messaging channels, including WhatsApp, WeChat, and future channels.
• Design coordinated customer journeys across acquisition, onboarding, retention, re-engagement, and expansion.
• Partner with Marketing Operations and RevOps on governance, consent and preference management, data architecture, lead routing, and automations.
• Build and refine AI agents, prompts, and workflows to accelerate channel development and improve performance.
• Create experimentation and measurement programs using channel KPIs and insights to guide optimization and investment.
• Collaborate with regional teams, Sales, Product, Analytics, Legal, and Data Protection to deliver localized and compliant customer experiences.

Requirements

• Experience developing channel strategy and launching or scaling messaging channels such as WhatsApp, WeChat, SMS, or other conversational channels.
• Several years of experience in lifecycle, CRM, or growth marketing.
• Strong strategic thinking and cross-channel judgment, with the ability to turn strategy into roadmaps, customer journeys, measurable tests, and scalable programs.
• Ability to build AI agents and act as the human in the loop to review and optimize their output.
• Analytical judgment, a test-and-learn mindset, and experience defining channel KPIs, interpreting performance, and taking action from insights.
• Experience partnering with Marketing Operations to build operationally sound and scalable solutions.
• Autonomous and collaborative working style, bias for action, and ability to align diverse stakeholders around a shared strategy.
• Fluent written and spoken English required.

Nice to have

• Previous experience working hirify.globally.

Culture & Benefits

• Fully hirify.global, async work with flexible working hours.
• Flexible paid time off and 16 weeks of paid parental leave.
• Budgets for co-working spaces, learning, wellness, home office, and IT equipment.
• Mental health support services and stock options.
• Ownership, autonomy, proactive decision-making, and emphasis on life-work balance.

Hiring process

• Recruiter interview, future manager interview, take-home exercise, cross-functional panel presentation, and VP of Growth Marketing interview.
• Prior employment verification check.
• Submit an application and CV in English as a PDF; a LinkedIn profile may be submitted instead of an up-to-date CV.