Head of Digital Operations (AI)

Location: Berlin; hybrid mobile working options. Working hours may vary between 7AM and 9PM, Monday to Friday.

Company

hirify.global is a hospitality consultancy representing more than 300 luxury hotels in over 60 countries and providing customized digital, marketing and commercial services to member hotels. The company is headquartered in Berlin, has branches in Los Angeles, New York, London and Singapore, and has been part of Marriott International since March 2021.

What you will do

• Develop and execute the global commercial digital strategy for Designhotels.com, including targets, budgets, performance reviews and revenue growth.
• Own Designhotels.com as a commercial channel, overseeing web strategy, development resources, testing, analytics, paid acquisition, conversion and cost of acquisition.
• Lead CRM and email marketing strategy, customer segmentation, data enrichment, lifecycle initiatives and performance measurement.
• Expand hirify.global The Studio into a scalable revenue-generating digital services business for member hotels, covering websites, booking engines, demand generation, AI search and guest communications.
• Oversee multichannel campaigns, paid media, e-commerce optimization, analytics, attribution, privacy compliance and performance reporting for member hotels.
• Lead, coach and develop senior managers, managers, coordinators and interns, including recruitment, reviews and development planning.

Requirements

• 7+ years of commercial leadership experience in distribution, digital or revenue roles within hospitality or travel, including experience leading managers.
• Proven P&L or revenue ownership of a digital channel or commercial services business.
• Bachelor’s degree in Business Administration, Hospitality Management or a related field.
• Experience developing and delivering CRM or lifecycle marketing strategies.
• Strong performance marketing experience, including paid search and metasearch, plus e-commerce optimization.
• Hands-on experience applying AI and automation in marketing, CRM or e-commerce.
• Experience managing agencies, budgets and external partners, including partnerships and contracts.
• Track record of delivering results in complex, ambiguous environments and influencing without formal authority in a matrixed, global organization.
• Strong project, stakeholder and analytical skills, including digital analytics, attribution, reporting tools such as GA4, CMS platforms, websites and digital customer journeys.
• Excellent written and spoken English with confident client-facing communication, presentation and commercially relevant advisory skills.

Nice to have

• No additional optional qualifications specified.

Culture & Benefits

• Hybrid mobile working options with working-hour flexibility between 7AM and 9PM, Monday to Friday, coordinated with personal preferences.
• Work with an international team representing more than 39 countries at the global headquarters in Berlin.
• Benefits at member hotels, brand partners and employee discounts, including Marriott Explore rates.
• Career development opportunities in an international hospitality company.
• Equal opportunity and inclusive hiring practices; applications should be submitted without a picture.