Senior CRM & Lifecycle Manager

Location: Berlin or fully remote from Germany; flexible hours, with an optional office in Berlin Kreuzberg.

Salary: €65K–€85K per year.

Company

hirify.global is a fast-growing technology company providing a digital platform for construction tendering and procurement in the German-speaking market, connecting general contractors with subcontractors.

What you will do

• Define lifecycle and signal strategies for general contractors and subcontractors, including stages, behaviors, and signals predicting activation, repeat usage, expansion, and churn.
• Convert signals into prioritized playbooks, segments, and messages, coordinating with Sales and Customer Success when human intervention is more effective.
• Drive subcontractor activation, Premium conversion, and churn prevention, alongside contractor adoption and retention using enriched account data.
• Measure incremental impact through cohort baselines, A/B tests, and holdout groups.
• Build a signal-driven system with a Growth Engineer, starting with a prioritized signal-to-action map.
• Develop retention and referral programs and help hire a second Lifecycle Manager.

Requirements

• Experience owning lifecycle, CRM, retention, or growth programs and demonstrating commercial impact, ideally in B2B SaaS or a two-sided business.
• Ability to design adaptive, customer-specific lifecycle systems rather than fixed drip journeys.
• Data-driven approach with experience improving activation, conversion, or retention metrics and critically evaluating experiment results.
• Technical fluency and experience working with an engineer on a complex system with solid tracking, including implementation-side problem solving.
• Experience building AI-driven automation into a real customer journey.
• Ability to execute, learn quickly, and build systems from scratch.
• Ability to collaborate across Product, Sales, Customer Success, and Engineering.
• Fluent English required.

Nice to have

• German language skills.
• Experience with ActiveCampaign or Salesforce.

Culture & Benefits

• Permanent contract at a stable, well-funded company with compensation above the market average.
• Fully remote work or optional work from the Berlin Kreuzberg office, with flexible hours.
• Opportunity to shape lifecycle and CRM as one of the first marketing hires.
• AI-focused product and internal investment in modern tools.
• New MacBook Pro, regular off-sites and team events, open feedback, regular 1:1s, and development conversations.