Lifecycle & CRM - LATAM (Crypto)

Location: Remote-first, with the role based in Brazil or Mexico; work-from-home arrangements may vary depending on the role and team.

Company

Binance is a global blockchain ecosystem offering cryptocurrency trading, financial, payment, education, research, and institutional products.

What you will do

• Optimize new-user onboarding through product iterations, personalized marketing campaigns, and targeted engagement strategies.
• Improve user activation, first-time transaction conversion, retention, repeat purchases, and cross-selling.
• Build lifecycle management and user-segmentation systems, including membership programs, points, gamification, and other engagement mechanisms.
• Design and optimize referral and viral-growth mechanisms to drive organic product growth.
• Lead A/B testing, funnel analysis, and operational resource allocation.
• Collaborate across business units and use data analysis to identify problems, uncover insights, and develop solutions.

Requirements

• Proven success growing a user base from zero to one or from one to a thousand, with significant results in retention, conversion, and repeat purchase.
• Over 7 years of experience in the internet industry, including more than 3 years in senior user-growth roles.
• Experience in transaction-based sectors such as e-commerce or fintech.
• Experience independently leading growth projects, operations, or campaigns using systematic frameworks and methodologies.
• In-depth knowledge of A/B testing, funnel analysis, and customized operational strategies.
• Experience using marketing automation platforms and tools.
• Strong data-driven thinking, including building and improving monitoring and analysis systems for user operations.
• Ability to identify issues through data, propose solutions, and understand business-unit products, user preferences, and pain points.

Culture & Benefits

• Remote-first, work-from-home arrangement, subject to the nature of the role and team.
• Flat, user-centric global organization with cross-functional collaboration.
• Fast-paced, innovative environment with autonomy and challenging projects.
• Competitive salary and company benefits.
• Opportunities for career growth and continuous learning.

Hiring process

• Applications may be supported by artificial-intelligence tools for reviewing applications, resumes, and responses; final hiring decisions are made by people.
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